LG Design Lab 0.2

Background&
Goal

LG Electronics is taking a bold leap toward strengthening its design capabilities and enhancing its competitive edge. Through active design network sharing, we are laying the groundwork for a myriad of design initiatives, beginning with 'Designlab 0.2'. Our aim is to stimulate the growth of budding designers and attract exceptional talent, enabling a collaborative design leadership approach alongside LG.

LG Design Lab 0.2
LG Design Lab 0.2
LG Design Lab 0.2

Brand
Core Value

LG Designlab 0.2 embodies 'Aspire', a belief and passion for potential and growth, 'Participate', providing opportunities to collaboratively transform dreams into reality, and 'Embrace', a communal space for the open exchange of innovative ideas.

  • Aspire

    Designlab 0.2 stands as a hub for collaboration,

  • Participate

    Turning aspirations into tangible outcomes through an unwavering belief in potential and growth,

  • Embrace

    Complemented by an openness toward embracing innovative ideas.

Graphic Motif

Designlab 0.2's emblematic identity, inspired by the "!" symbol, embodies the narrative of "Expand your Emotional Moment," translating these poignant moments into an innovative design language.

LG Design Lab 0.2
LG Design Lab 0.2

Expand your
Emotional moment

At Designlab 0.2, you have access to ideas that can be developed and grown.
These fleeting inspirations encapsulate the Designlab 0.2 brand's spirit,
encouraging the discovery of new ideals and supporting collaborative progress.

LG Design Lab 0.2

TYPOGRAPHY

ITC Avant Garde Gothic Std

At the Designlab 0.2, you can meet and expand your ideas at that moment. The idea and insight of the moment represent our spirit of discovering new values and growing together.

NOTO SANS CJK KR

디자인 랩 0.2는 그 순간을 새로운 디자인으로 함께 펼치는 예비 디자이너의 협업 공간입니다. 실무 디자이너와 실제 프로젝트를 수행하고 자신의 영감을 실현하세요.

Colors

The primary color palette of Designlab 0.2 is a brilliant orange, evoking active and vivacious qualities. A quartet of hues harmonizes to allow for the fruitful amplification of ideas in a matter of moments.

LG Design Lab 0.2

Application

Our symbolic representations and slogans, steeped with the spirit of the Designlab 0.2 brand, seamlessly transition between the online and offline spheres, conveying a consistent brand

LG Design Lab 0.2
LG Design Lab 0.2
LG Design Lab 0.2
LG Design Lab 0.2
LG Design Lab 0.2

Web
&Mobile

An Introduction 
with a Definitive Brand Identity

Designlab 0.2 showcases its unique brand identity through a single-scroll layout, encouraging an instant understanding of our brand's essence. We've used bold typography as a central design element to enhance engagement, facilitating an intuitive grasp of Designlab 0.2's the strategic direction and core values.

LG Design Lab 0.2
LG Design Lab 0.2
LG Design Lab 0.2
  • LG Design Lab 0.2
  • LG Design Lab 0.2

Catering to Both Registered and Visiting Users, Through Intelligent Information Structure

For our registered university users at LG Design Lab 0.2, we provide a hidden menu featuring a co-working space reservation system. For casual users, we encourage exploration through a content-focused menu accessible from the main page.

LG Design Lab 0.2

Co-Working Space Reservations Simplified with Location-Based Services

Designlab provides a location-centric time verification system, enabling our members to easily find and reserve available co-working spaces. By providing an extensive list of spaces per location, users can swiftly check availability. The UX/UI design prioritizes ease of use and visibility, focusing on a "search for spaces with available time slots" approach.

LABLG Design Lab 0.2
  • LG Design Lab 0.2
  • RESERVATIONLG Design Lab 0.2

Streamlined Information Exploration Through Content Grouping

We offer an easy-to-navigate environment where users can access their desired content by simply clicking on categorized groups. This setup allows quick and effortless perusal of diverse information, including design-related articles, unique lectures offered by LG Design Lab 0.2, and recruitment opportunities

LG Design Lab 0.2
LG Design Lab 0.2